Cap - "It's Not About The Fish" product image (1)
Cap - "It's Not About The Fish" product image (2)
Cap - "It's Not About The Fish" product image (3)
Cap - "It's Not About The Fish" product image (4)
Cap - "It's Not About The Fish" product image (5)
Cap - "It's Not About The Fish" product image (6)
Cap - "It's Not About The Fish" product image (7)
Cap - "It's Not About The Fish" product image (8)
Cap - "It's Not About The Fish" product image (1)
Cap - "It's Not About The Fish" product image (2)
Cap - "It's Not About The Fish" product image (3)
Cap - "It's Not About The Fish" product image (4)
Cap - "It's Not About The Fish" product image (5)
Cap - "It's Not About The Fish" product image (6)
Cap - "It's Not About The Fish" product image (7)
Cap - "It's Not About The Fish" product image (8)

Cap - "It's Not About The Fish"

$368.43 MXN
Free shipping when you spend $1,316.45+ for everyone. Promotion auto-applied on checkout.

Stay shaded in style with the Always Angling Classic Cap — because long days by the water require sun protection, low expectations, and the quiet understanding that it’s not about the fish.

This low-profile dad hat is made from 100% chino cotton twill and built for slow walks around the lake, standing behind rods that haven’t moved, and pretending you’re “just enjoying being outdoors.” The front carries the “It’s Not About The Fish” slogan, while a small Always Angling logo keeps things understated and on-brand — no shouting, no ego, just angler truth.

With a curved brim, adjustable buckle strap, and relaxed fit, it’s comfortable enough for all-day sessions… and all the explaining you’ll do when people ask how the fishing was.

Details:

  • Colour: Angler Green

  • Fit: Low profile with adjustable buckle closure

  • Material: 100% chino cotton twill

  • Size: One size fits most

🎣 Sun out or blank session — wear it anyway.
🧠 It’s not about the fish.

Select color: Black

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More details

Guaranteed delivery before Dec 24:
  • December 11 - US/EU Standard shipping
  • December 16 - US/EU Rush shipping


  • 100% chino cotton twill
  • Green Camo color is 35% chino cotton twill, 65% polyester
  • One size fits most
  • Buckle Closure

Size & Fit

  • Circumference: 23 ⅝" - 24 ⅜"

Quality Guarantee & Returns

  • Quality is guaranteed. If there is a print error or visible quality issue, we'll replace or refund it.
  • Because the products are made to order, we do not accept general returns or sizing-related returns.

Cap - "It's Not About The Fish" Size Guide

Size guide preview
Size label A B C D
One size
23.62
4.72
2.76
7.48

Measure your head circumference with a non-stretchable measuring tape. Place the end of your tape on your forehead and wrap the rest around the back of your head, keeping it 1″ (2.5 cm) above your ears. Pinch the spot where the tape meets the other end, lift the loop over your head, and note the measurement. Be as careful as possible to get the most precise measurement.

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